The famous pop star is in the midst of creating a brand new scent.
Good news! He plans to offer a fragrance for both men and women and hopes to have them released by May of 2013. The CEO of ID Perfumes, Lia Lekach, described Adam as a performer ”with tremendous charisma both on stage and on television, [saying he hopes] to capture that in a bottle. Thus far [it] has been very exciting and [they’re] hoping the final products will be even more so.” At least for now, Levine is planning to name the fragrance 222 by [lastfm link_type=”artist_info”]Adam Levine[/lastfm]. Can’t wait!