New Kate Upton Ad Too Sexy?

View Comments
VALERY HACHE/ AFP/Getty Images)

VALERY HACHE/ AFP/Getty Images)

TRENDING STORIES:

FREE Things To Do In Sacramento!

96 Free Things To Do In Sacramento (Carousel)

Miss America’s Unusual ‘Talent’

Michelle of Dan and Michelle

Josh Hutcherson Defends Jennifer Lawrence On Leaked Photo Scandal

(Photo by Jemal Countess/Getty Images)

Neil Young, Pearl Jam, Tom Jones to Play Bridge School Benefit

Neil Young (Maria Ives for Radio.com)

Kate Upton has found her calling: standing there doing nothing.

According to the title of a teaser released of Mercedes-Benz’s new CLA-Class car model, Kate Upton “washes the new Mercedes CLA in slow motion”.  However, once watching the video clip, you find that Kate Upton is not washing the car at all.  Instead, she merely stands there with an enigmatic smile.  At the most, Upton can be found blowing a handful of bubbles at the young football players that are doing the actual car washing.

The ad has come under fire for encouraging the idea that sex appeal can get women whatever they want.  Upton, dressed in a low-cut black tank top and jean shorts, is portrayed as the embodiment of sex while the guys watching her longingly are only too eager to do whatever she wants.  The ad will be played during the Super Bowl, intended to target young men that would otherwise be discouraged by the price of a Mercedes to purchase one.  Maybe Upton’s sex appeal will encourage those guys that the purchase of a Mercedes will win them a girl with Upton’s looks.

Our problem isn’t what Kate Upton is wearing or how she’s acting, it’s the fact that the ad title is misleading.  Upton never washes the Mercedes CLA, and even though the ad title is effective in grabbing the attention of the audience,  the commercial is preying on men’s innate weakness to never say no to sex appeal, which is pathetic in our minds.  Mostly true and completely useful if you’re a girl like Kate Upton, but still pathetic.  Can’t wait for the Superbowl to watch it?  Watch it here.

View Comments
blog comments powered by Disqus
Follow

Get every new post delivered to your Inbox.

Join 495 other followers