Instagram (and Facebook for that matter) have been coming after Snapchat hard over the last few months. First, they added a “stories” feature to Instagram, then Facebook. Now, they are coming after another beloved Snapchat feature…filters.
According to Mashable, “If you’ve used Snapchat’s selfie lenses to add dog ears or a flower crown on top of your selfies, you’ll be right at home with face filters because the new ones rolling out are very similar.
Accessing face filters in Instagram works the same as selfie lenses in Snapchat. Swipe right from the feed or tap the “Your Story” icon in the upper left of your feed to launch the Stories camera. Then you can either press and hold on your face or tap the face filters icon.”
They have photos of the new feature in action here.