Why Are Doughnut Boxes Usually Pink?

Have you ever wondered why doughnut boxes are almost always pink? The story is pretty funny, and it all starts in LA.

Thrillist, “traces the pink box back to Ted Ngoy, who owned many Southern California doughnut shops in the 70s and 80s, long before he lost everything to gambling. He, like many other doughnut purveyors, turned to Westco for supplies. When he came looking for boxes, he asked if there were any boxes cheaper than their standard white cardboard boxes. Westco had pink cardboard leftovers that “formed a 9-by-9-by-4-inch container with four semicircle flaps to fold together.”

At least, that’s likely how it went. Westco doesn’t quite remember who first started ordering the pink boxes that perfectly held a dozen doughnuts, but Ngoy is fairly certain it was him or his business partner Ning Yen. “We doughnut makers were all about saving money,” he said. “Why buy the more expensive white? Save a few pennies and make big bucks.”

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