Chicago has opened a Nutella Cafe! Noah Szporn, the head of marketing for Nutella says, “There’s an incredible dining culture in this city, and Nutella is all about the idea of sharing good food with friends and family… We thought that Chicago would be the perfect place to do that.”
In the past, Nutella has hosted pop up cafes around the world. They probably used pop up shops to find the location for their first permanent shop. At this Nutella Cafe, customers will enter through a door thats in the shape of a nutella jar. The cafe will also have an all day menu with sweet, and savory food options, as well as small and big food proportions.
The chefs will be challenged to serve Nutella throughout the day with common meals. The cafe will sell things like Breakfast pastries with Nutella, as well as salads with Nutella as the dressing. Other food options like Nutella Crepes will also be available.