The First Dr. Seuss Museum Just Opened

SPRINGFIELD, Mass. (AP) — From the squiggly, pink handrails outside the entrance to the front hall decorated with scenes from And to Think That I Saw it on Mulberry Street — a real street just blocks away — the new Amazing World of Dr. Seuss museum says “You’re off to Great Places!”

Walking into to the museum opening to the public Saturday in the author and illustrator’s hometown of Springfield, Mass., is like walking into one of his beloved children’s books.

The museum dedicated to Theodor Geisel — who under the pen name Dr. Seuss wrote and illustrated dozens of rhyming children’s books including The Cat in the Hat and Green Eggs and Ham — features interactive exhibits, artwork never before displayed publicly and explains how his childhood experiences in the city about 90 miles (145 kilometers) west of Boston shaped his work.

Examples of Geisel’s early advertising work and World War II-era propaganda and political illustrations that critics consider racist are conspicuously absent, but that’s because the museum is aimed primarily at children, said Kay Simpson, president of the Springfield Museums complex.

The organization has in the past hosted exhibits of Geisel’s wartime work, she said.

Kids are definitely the focus of the first floor of the museum, created in conjunction with Dr. Seuss Enterprises, the family company that protects Geisel’s legacy. It features games and climbable statues of Horton, the stack of turtles from Yertle the Turtle and Other Stories and Thing 1 and Thing 2 from The Cat in the Hat.

“This museum is about visitors encountering the creatures that sprang out from Ted Geisel’s imagination — Horton, the Cat in the Hat, the Lorax, Sam I Am — that got kids excited about reading, which was really his preoccupation later on in his career,” Simpson said.

Visitors are taken through Geisel’s boyhood bedroom, his grandparents’ bakery and brewery and different rooms painted in brilliant blues and radiant reds, and decorated in almost fanatical detail with scenes from the books.

The museum’s second floor has a more intimate feeling with the actual furnishings and assorted knick-knacks from Geisel’s studio from the La Jolla, Calif., home where he lived until his death in 1991 at age 87. Even his collection of 117 bowties is on display.

 

 

The museum is expected to draw about 100,000 visitors annually and along with a $1 billion casino scheduled to open in 2018, is part of the Springfield’s economic renaissance, Mayor Domenic Sarno said. Geisel belongs in his hometown, the mayor said.

“Any other city in the country would be salivating to have a museum for a world-renowned author like Dr. Seuss,” he said.

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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