In-N-Out Sues Smashburger: The Battle Of The Burger

In-N-Out Burger just filed a trademark infringement lawsuit against Smashburger, saying their new item, a “Triple Double” burger, is “likely to confuse and mislead the consuming public” into believing that In-N-Out has approved or licensed it’s beloved burger, according to the Orange County Register.

In-N-Out’s challenge is that Smashburger new Triple Double burger is too similar to their trademarked Double-Double and Triple Triple.

Smashburger’s co-founder told the Resister “Frankly, we are flattered by the attention In-N-Out has given our Smashburger Triple Double. To date, Smashburger’s Triple Double is posting double-digit traffic and sales increases for the 10-year-old Smashburger brand.”

In-N-Out’s ready to do battle.

Being cheesy ain't a bad thing. 🧀🍔🧀🍔🧀 #TripleDouble #cheesy #cheeseislife #donatemyplate

A post shared by Smashburger (@smashburger) on

A classic combo: our Double-Double, fresh fries, and an ice cold soft drink.

A post shared by In-N-Out Burger (@innout) on

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