Hallmark Launching New Channel

Who doesn’t love a good drama? Sometimes that’s all you need for a great night in.

Crown Media Family Networks, home of Hallmark Channel and Hallmark Movies & Mysteries, announced that it will be launching a third network called Hallmark Drama. Good Housekeeping reports that it is set to launch Oct. 1.

Michelle Vicary, Executive Vice President, Programming & Network Publicity, Crown Media Family Networks gave Parade an idea of what to expect from the new channel:

“While Hallmark Channel focuses on romantic, comedic fare, and Hallmark Movies & Mysteries is rooted in the lighter side of the suspense genre, Hallmark Drama presents us an opportunity to further tap the Hallmark brand and give our audience even more of the engaging, family-friendly storytelling they have grown to expect and love.”

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